Why does your NGO need a website?

NGO is an abbreviation for Non-Governmental Organizations and defined as private, non-profitable and non-partisan establishments that usually perform humanitarian functions. NGOs contribute to very diverse sectors such as education, agriculture, health, economy and general development. NGOs are created by passionate leaders with a mission mostly to change certain aspect(s) in the society in order to improve the living conditions of the people in that society. Bringing Change therefore is an integral part of every NGO.
We, at Hygrets Inc, believe that the Change which an NGO intends to bring about can be accelerated through use of several forms of modern technologies. One such form is web technology.

Web-technology as a platform

Do you remember the last time you’ve used an NGO workshop or a training event as a platform for networking? Also recall what you shared there – brochures, annual reports, business cards, contact numbers and many more. And if you were lucky to have been seated beside a donor then imagine the efforts you made to narrate all the good work you’ve been doing just to attract her/ his attention!
Such platforms are worth a million but ‘at what cost’? You’ve either got to be sponsored or shell out a lot of funds from your organisation’s account to attend such workshops or training events. More so, despite doing all this, you will end up meeting a handful of people each time you network at such platforms.

Welcome to web-technology as a platform! You don’t need to worry about spending a lot or meeting just a few. Millions of people and institutions (most of whom are also donors) can know about your organization through web-technology, that is, a website – the most cost-effective platform. You can network, share and narrate all the good work you and your organization have done to those millions all at the same time.

Web-technology also allows you to host your own workshops, trainings or panel discussions online – right from your office desk or laptop at home.

Harness to create value

Value Creation! How? There are more than one ways through which a website can create value for you. Some of them are listed below:

1. Promote your good work: A website allows you not only to profile your good work but also promote it across several channels like search engines, social networking sites, emailing and blogging. People around the world will be aware of your work within seconds of publishing.

2. Build Transparency: Donors are always worried about NGOs not being transparent. Most times, the credibility of an NGO is determined by how transparent it is. Website gives plenty of scope to be transparent. Publish your financials or your project completion reports or annual reports for everyone’s scrutiny and gain credibility. Transparency begets Trust and Trust begets respect!

3. Raise Funds: Funds drive the organization forward. Fund raising through website gives immense leverage not only in establishing the credibility but also enables an easy method of donating for the donors. Having a presence on the web gives scope to launch effective and efficient fund raising campaigns. Web-technology is the only method to raise funds from all over the world all at the same time.

4. Reduce your spending: Promotional material, especially print media eat-up a lot of money in publishing. The fund raising campaigns can also be quite expensive. NGO’s efficiency depends on how well it reduces its costs. Website offers a cheaper source of promoting your work through continuous announcements on your website, blog or launch a small video to make it more appealing.

5. Organize your knowledge assets: Documents, pictures, videos – are some of your knowledge assets. Store these knowledge assets and share them with your team or with the community or with the donors.

6. Create a professional identity for your NGO: Do not send professional emails from public domains such as yahoo.com or gmail.com. They look untidy and talks unprofessional of you. Have an email ID on your own NGO’s name and then see how it makes a difference in the way people approach you.

7. Publicity: NGOs often seek to cultivate public awareness, support and involvement in their activities. With a website in place, various activities like community outreach programs, participation in public events or hosting special public functions can be readily announced to a broader audience. This will enhance the NGO’s social capital social marketing.

Create, Store and Disseminate Interactive Information

Information is processed data – for example – an announcement, a story, news items or an analysis. But what is interactive information? When two or more people interact on a piece of information, it is called interactive information. Interaction creates feedback and sometimes creates newer information. Interaction also allows introspection. Doing-good differs from one person to the other and that difference can germinate a constructive perspective or a new idea for social change.

Having a website gives this unique feature of interactivity – thanks to web 2.0 technologies which includes but not limited to commenting, sharing, tweeting, buzzing, social networking etc. The power of web 2.0 is so enormous, talk to us for more information.
Imagine, your website being created to store your good work that you are doing and then it disseminates to millions out there.

If you were not convinced earlier, we hope you must be convinced by now that your NGO truly needs a website. If you are still not convinced, then hear what Beth Kanter, a social-media strategist has to say:

“If you don’t get started now, you’re going to be playing catch-up”

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